Why Sony is Falling Apart

PlayStation is a system I’ve grown up with and I am sad that the company is going through tough times. To be released from the rope dragging Sony toward bankruptcy, Sony needs to pick the best departments a specialize. Games, music and movies seem to be doing respectable, while other hardware options are floundering. However, with that said I am going to focus on what Sony can do to improve the PlayStation brand.

Advertising. Sony has a few problems with this. One, they come up with great campaigns for them to disappear before they are milked completely. Remember the PSP commercials back in the day. I remember walking around school saying “PSP Hellz Yeah” to everyone. And recently the Kevin Butler commercials that cracked people up, his shorts are now relegated to YouTube instead of airing on national television. Bringing these campaigns back to fit the current products would do wonders for PlayStation. I mean who didn’t love Kevin Butler’s speech at E3 a couple years back?

The second problem with advertising is placement and quantity. I rarely see PlayStation commercials on the major networks, which is a serious problem. Either up the amount of commercial spots, or do a better job targeting the market. I am pretty sure people who watch Spike know enough about Sony products, try hitting the major networks or the kids channels, so they start begging mom and dad for a PlayStation. To go along with quantity, commercials for the game always need to have the Sony logo after, granted Sony has been doing a better job with this, but it is not nearly close to what Microsoft does with the Xbox. People need to know that certain games that are cross-platform are on the PlayStation too, otherwise Xbox is getting those sales.

This last bit might be hard for Sony to accomplish given the economic situation they are in right now. But, securing exclusives is a must. When Sony lost Final Fantasy XIII to cross-platform I was devastated for the company. Then I tried to say it wasn’t a big deal, but it is. Final Fantasy is a game people will go out and buy a system for (at least before they saw the reviews). Doing whatever was needed to do to keep the game exclusively on the PlayStation would have garnered not only more software sales, but more hardware sales. So, for the remainder of the company’s exclusives I hope they do whatever they can to keep them, before people have no other reason to need a PlayStation.

These are a few things Sony needs to do to become the powerhouse it once was. If you have any other ideas what Sony needs to do, or if you completely disagree with me, feel free to comment below.


PS Vita Impressions

I got my Vita during launch week. As a Sony fan (and critic) I thought I’d share my thoughts on the system.

First off, the system is gorgeous. It isn’t a bulky as I thought it would be. For how often the touch screen is used, my screen is actually still clean. However, with the touch interface, I would prefer to be able to use the directional buttons and the action buttons to select applications, so I don’t have to touch the beautiful screen so often.

Immediately upon starting up my Vita, I launched Near. I found it a great way to see how many Vitas were in the area. Also, I don’t play online games too often, so it is a great way to meet friends in the area, and stalk them if you wish. My main complaint is when I got back to school– I couldn’t get online.

For all you college kids, like me, beware that the Vita is not compatible with WPA-Enterprise networks, which most colleges use. So, you might find yourself traveling to a local coffee shop and using free WiFi there. For, me even Starbucks wasn’t working, which made me a little more than frustrated. Currently this is the most major flaw I’ve seen using my Vita.

Also, people with PS3s, you won’t be able to view and compare Vita trophies on the system, for some reason they don’t show up. Hopefully Sony will fix this soon. But is isn’t something that pisses me off like the Wifi issues, more of an annoyance.

So, for anyone who really wants the Vita, I say go and get it. If the problems that I’ve pointed out here are detrimental to your handheld experience I say wait.


Happy Gaming!

PSN Change: Did Sony betray its Customers?

Come November 18th Sony will change its policy on PSN downloads. Currently people can download content on up to five devices, but soon that will be chopped to two. Games bought before the 18th won’t be affected, so buy everything you want now.

The main problem with this change is that some households have more than two PS3s or PSPs. Even if the parents aren’t gamers their children very well may be, and Sony is now asking families to buy games more than once if they have more than two devices. Is it just me or is that crazy?

If downloadable games were on disc people could play them on ten consoles and no one would care. If you buy the game it is yours and should be treated as such. In an early blog post I complained about Sony not letting me change my account to a master account. In that post, I mentioned that currently I can mooch off of my mom—well now I can’t. My parents have two PS3s in the house, so now not only can I not handle money, but I can’t download games from my mom’s account because that would be over the limit.

So either I should to be able to download games from my mom’s account, or handle my own money. But really I’d rather handle my own money.
Some people were abusing the system, which is probably a reason for the change. However, families with multiple systems, especially the PSP will be impacted by this change. I just hope with this change kids who have grown up with the PS3 and are now out on their own can handle their own account and decide which devices they will download their games on.

Not having freedom to handle one’s account, or handle one’s games, as they want is a betrayal.

What are your thoughts on the change? Comment below.