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Why Sony is Falling Apart

PlayStation is a system I’ve grown up with and I am sad that the company is going through tough times. To be released from the rope dragging Sony toward bankruptcy, Sony needs to pick the best departments a specialize. Games, music and movies seem to be doing respectable, while other hardware options are floundering. However, with that said I am going to focus on what Sony can do to improve the PlayStation brand.

Advertising. Sony has a few problems with this. One, they come up with great campaigns for them to disappear before they are milked completely. Remember the PSP commercials back in the day. I remember walking around school saying “PSP Hellz Yeah” to everyone. And recently the Kevin Butler commercials that cracked people up, his shorts are now relegated to YouTube instead of airing on national television. Bringing these campaigns back to fit the current products would do wonders for PlayStation. I mean who didn’t love Kevin Butler’s speech at E3 a couple years back?

The second problem with advertising is placement and quantity. I rarely see PlayStation commercials on the major networks, which is a serious problem. Either up the amount of commercial spots, or do a better job targeting the market. I am pretty sure people who watch Spike know enough about Sony products, try hitting the major networks or the kids channels, so they start begging mom and dad for a PlayStation. To go along with quantity, commercials for the game always need to have the Sony logo after, granted Sony has been doing a better job with this, but it is not nearly close to what Microsoft does with the Xbox. People need to know that certain games that are cross-platform are on the PlayStation too, otherwise Xbox is getting those sales.

This last bit might be hard for Sony to accomplish given the economic situation they are in right now. But, securing exclusives is a must. When Sony lost Final Fantasy XIII to cross-platform I was devastated for the company. Then I tried to say it wasn’t a big deal, but it is. Final Fantasy is a game people will go out and buy a system for (at least before they saw the reviews). Doing whatever was needed to do to keep the game exclusively on the PlayStation would have garnered not only more software sales, but more hardware sales. So, for the remainder of the company’s exclusives I hope they do whatever they can to keep them, before people have no other reason to need a PlayStation.

These are a few things Sony needs to do to become the powerhouse it once was. If you have any other ideas what Sony needs to do, or if you completely disagree with me, feel free to comment below.

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Beware Internet Privacy

 

You may want to evaluate how you use social media.

Jeff Rubin, an information technology professor at Syracuse University, said privacy is a bigger concern for the everyday person than cyber security.

People may want to brand themselves through Twitter, or LinkedIn, but creating a balance between over sharing information and branding is key.

“Treat everything you put online as if everyone can see it,” said Doug Crescenzi, a graduate assistant for the School of Information Studies.

Everything is assessable without security settings. In lecture, Rubin showed the information of a random student from class. The information gathered was through a simple Google search. Not only were pictures of underage drinking free game, but starting with that simple search and connecting dots Rubin could find information about the value of their parents’ home.

Rubin said one way to monitor your image is to set up a Google Alerts for your name, or just Google yourself. Creating a positive image with blogs, or other content, can also push down unfavorable results in Google.

So, next time a picture from that party you went to last weekend is put online think twice.

 

 

 

PS Vita Impressions

I got my Vita during launch week. As a Sony fan (and critic) I thought I’d share my thoughts on the system.

First off, the system is gorgeous. It isn’t a bulky as I thought it would be. For how often the touch screen is used, my screen is actually still clean. However, with the touch interface, I would prefer to be able to use the directional buttons and the action buttons to select applications, so I don’t have to touch the beautiful screen so often.

Immediately upon starting up my Vita, I launched Near. I found it a great way to see how many Vitas were in the area. Also, I don’t play online games too often, so it is a great way to meet friends in the area, and stalk them if you wish. My main complaint is when I got back to school– I couldn’t get online.

For all you college kids, like me, beware that the Vita is not compatible with WPA-Enterprise networks, which most colleges use. So, you might find yourself traveling to a local coffee shop and using free WiFi there. For, me even Starbucks wasn’t working, which made me a little more than frustrated. Currently this is the most major flaw I’ve seen using my Vita.

Also, people with PS3s, you won’t be able to view and compare Vita trophies on the system, for some reason they don’t show up. Hopefully Sony will fix this soon. But is isn’t something that pisses me off like the Wifi issues, more of an annoyance.

So, for anyone who really wants the Vita, I say go and get it. If the problems that I’ve pointed out here are detrimental to your handheld experience I say wait.

Vita=Buy

Happy Gaming!