Kindle Fire an iPad Killer?

The iPad has been a staple in the tablet market since its inception. The Apple brand, the amount of apps available and its ability to watch T.V. and movies has kept the iPad from fearing any competitor that emerges. Now Apple might have some fear in its eyes.

Amazon’s Kindle Fire will launch Nov. 15th. The Fire will come with many features already available on other tablets including, apps and games, books, magazines, and web browsing. However, the Fire will host a new web browser called Silk.

The Silk browser splits its resources between the cloud and what is run on the device, theoretically making surfing quicker. According to a video on Amazon’s Silk blog, the difference in time between a traditional browser and Silk is waiting hundreds of milliseconds and waiting five milliseconds. Also the browser will aggregate user behavior, so if a majority of users tend to move to a certain page after the homepage the browser will start sending the information before you decide to go that page.

The Fire will also offer thousands of movies, television shows, songs.
Now the question is will these push the Fire to compete with the iPad or just wander aimlessly in the market like the other tablets available.

The Fire will be significantly cheaper than the iPad launching at $199 instead of iPad’s starting price of $499.

Amazon’s Kindle series has a brand identity that the other tablets don’t have. This is the main reason the Fire has a chance to directly compete with the iPad.

Since most features of the Fire are consistent with what tablets offer. Price and brand are going to dictate the Fire’s success in the tablet market.

Apple’s iPad will continue to hold the top spot after Fire’s launch. However, the Fire offers a viable alternative to the iPad, and a solid second place.



  1. The new Zune browser is surprisingly good, but not as good as the iPod’s. It works well, but isn’t as fast as Safari, and has a clunkier interface. If you occasionally plan on using the web browser that’s not an issue, but if you’re planning to browse the web alot from your PMP then the iPod’s larger screen and better browser may be important.

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