Sony Press Conference: Welcome Back

Sony has released their welcome back appreciation program. Even though there was no evidence credit card information was stolen, Sony has decided to give customers benefits for waiting out the PSN debacle.

Central components of the “Welcome Back” program include:

* Each territory will be offering selected PlayStation entertainment content for free download. Specific details of this content will be announced in each region soon.
* All existing PlayStation Network customers will be provided with 30 days free membership in the PlayStation Plus premium service. Current members of PlayStation Plus will receive 30 days free service.
* Music Unlimited powered by Qriocity subscribers (in countries where the service is available) will receive 30 days free service.

Everything Sony released at yesterday’s press conference is available on the PlayStation blog. Sony has stated that there will be more offers in the coming weeks, but when the PSN does come back this is what customers will have to enjoy.

The welcome back program is a nice gesture by Sony. The PlayStation Plus free trial period isn’t the best offer for customers without the service already, because free downloaded games through the service, during the trial period, will be wiped from systems after the trial ends. Free PlayStation Plus is a way to hook people on the service and make up for lost revenue, after the 30 day free trial is over.

Free content from the PlayStation Store when it becomes available, is the best offer they could have gave, because customers can keep content once the period is over. This part of the program works for everyone, who doesn’t want to continue PlayStation Plus after the given trial period. It will be interesting to see what each region will receive. Hopefully the content they choose will contour to everyone’s preferences of genres.

What do you think about the welcome back appreciation program?



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